Blogging is an idea that started back in the 90s where people would use a line or two to comment about a website or a specific webpage. It gave web visitors an opportunity to voice out their ideas and opinions regarding a website, a webpage, or the service/and or product in the website. What began as a one-sentence comment has grown in bits and bounds and blogs today are made up of pages upon pages of individuals blogging about everything and anything happening in the world.
As blogging continues to advance with technological advancements, online marketing is tapping into its potential, and if the current statistics are anything to go by, blogging is one of the fastest growing internet marketing tools available today. Here are some reasons why you ought to use blogging as a internet marketing tool.
- It is one of the simplest things to do on the internet. It needs no special skills as long as you can type, read, and/or click a mouse button (who cannot do that in this time and age that we live in today?) Blogging is more or less like a virtual writing pad where you write what is on your mind regarding a service and/or a product in the hope that your target audience will bump into your article and get enticed to also try the same product.
- Living at a time and age where advertising has saturated many a life, it is only natural to question the trustworthiness of what promoters and advertisers are claiming. With a blog however, things are different. This is because blogs are written and maintained by real people who are sharing their first hand real-life experiences, untouched by paid or sponsored advertising. Blogging thus becomes authentic. When you read a blog about someone’s experience on a specific service or product, it is more or less like talking to someone face to face about their personal experience. Who doesn’t want to purchase a tried and tested service or product?
- A blog gives you an opportunity to build credibility and a huge readership, which might as well translate to making more money. You see as you continue to write you will gain more and more experience on specific products in the industry, and your readership will continue to grow in bits and bounds as they come to realize that they can always rely on your blog posts for all the information they need to make an informed decision. Once you become an expert, you will have more bloggers linking to your posts and it will only be a matter of time before professional organizations and companies will ask you to be an affiliate or if they can advertise on your blog page, of course for a fee.
- Blogging is also a very good internet marketing tool as it is free. Since blogging is yet to be taken as a major form of online advertising, many websites today see it as a way of boosting the existing marketing tools and strategies, hence it is offered free of charge. Needless to mention, any chance to get free airtime on the WWW is a great bonus particularly to start-up businesses working on strict marketing budgets.