Since your domain name is what people type in order to reach your website, you want to make it something memorable, yet simple. Whether your website is for your own business or your blog, the domain name needs to be just right so people keep coming back. If you are planning to create a website in the near future, the following rules will help you choose the right domain name.
1. Use Caution with Spelling
When you choose your domain name, you must use extreme caution with spelling. You do not want to use words that are difficult to spell, as people will likely misspell them frequently. Additionally, it is a good idea to stick with words that have only one spelling. If you use words that can be spelled in more than one way, people may use the wrong spelling and get frustrated when they cannot reach your site.
2. Use a .com Extension
It is best to stick with a .com extension for your domain name. While it is possible to achieve a successful website with a .org or .net extension, you will probably have greater success if you use .com. Since most people automatically type .com when typing in a website’s address, you do not want to confuse potential visitors by using a different extension. They may forget to use the different extension and think your website does not really exist.
3. Don’t Substitute Numbers for Words
When you are trying to come up with the best domain name for your website, do not substitute numbers for words. For example, do not use the number “4” in place of the word “for”. The same goes for the number “2”. Do not use it in place of any variation of the word “to.” By replacing words with numbers, people may easily forget to make the switch when typing your domain name.
4. Be Distinctive, But Not Over the Top
The right domain name will be unique but not weird. You do not want to make your domain name too similar to another website’s either, as people will get confused and may visit the wrong site. Try to come up with a distinctive domain name that accurately describes your website, but avoid choosing a domain name that is over the top, awkward, and unrelated to your site.
5. The Easier to Remember, the Better
If you choose a domain name that is easy for people to remember, you will probably get more traffic in the long run. The right domain name will be concise and to the point. It will also have a ring to it. Avoid making your domain name too long, otherwise people may forget all the words.
6. Branding Vs Exact Match Domain
When you sit down to brainstorm about possible domain names, try to compile a list of relevant keywords. These keywords should all relate to your site in some way or another. From the list of keywords, choose a couple to use in your actual domain name so it is relevant to your overall purpose and goal.
On World Wide Web, there is lot of hurry and worry for forthcoming end of Exact Match Domains. When it comes to the point of creating Brand and building keyword-based website, many internet marketers and SEO would not give advice to spend time trying creating brand. Rather they would for building keyword-based website. Obviously, there are reasons why SEO’s do not prefer branding. Google is pretty clear with the direction they are going to follow with their search algorithms. Brand names create lot of trust with prospective customer base. However, Google would rather not go for giving trust to brand name than giving trust to unknowing small business.
With this fact, many SEO are not recommending keyword domains. There are some other compelling reasons that support this logic. Search engine giant Google gives more and more space on their Search Pages for Adwords (the huge Adword box visually appeared in the right of the box), Product Pictures and local search results. You will notice that on the Search Result Page, the actual organic search occupy 30-50% of the page and remaining part of the page is dominated by Google Ads and other stuff. Quite few results are owned by major brand players.
Brand names tend to dominate wide field of search results, however small local business can still compete in competitive niche with their focused websites. In combination of Exact Match Keyword Domain with keyword based content, even small players can get top ranking in major search engines.
7. Make Your Domain Name Simple to Type
A domain name that is simple to type is also a plus, since some computer users have the tendency to mistype words. Try to make most of the letters in your domain name easy to type and avoid overusing letter such as q, z, x, and v. Shorter domain names are also easier for your visitors to remember and type.
8. Be Careful of Copyright Infringement
Always make sure your domain name is not infringing on any copyrights. In other words, make sure there are no other websites that have the same domain name as yours. You can check the federal copyright site, www.copyright.gov, to make sure your domain name is not already in use by someone else.
Now that you know some great rules for choosing the right domain name, it should be easier for you to come up with a catchy, unique domain name that is relevant to your business or blog. Remember that it may take some time to come up with the right domain name, so do not rush into choosing one before you take these rules into consideration.