Press releases are important in spreading the word about any business and that includes to those who are part of the target market. However, it is extremely easy for businesses to mistake a simple article with a press release leading to an ineffective write up which won’t generate the best results. For this reason, businesses should know what a good press release should consist of.
First off, press releases should contain news about a certain business. For instance, a dental clinic can choose to commission a press release to be written regarding a new teeth whitening procedure being offered. Other pieces of information which must be included in any press release are the business’s main office and the person to look for to ask for more details relating to the press release.
The news should be part of the press release’s main body and the basic who, what, where, when, when and why questions must be answered. If the press release is about a newly hired person, it is imperative that the press release contain the person’s position, his credentials and how the person is expected to revolutionize the ways things are done in the organization or company in question. It is also possible to include quotes from the new hire especially if it is a well-known personality. A press release which circles around a new product or service should include a thorough description as well as a short yet accurate evaluation. Going back to the same dental example given above, aside from a description of this new teeth whitening technology the press release should also include whether or not the procedure is the first of its kind or if it is an improvement of a previously released product.
The end of the press release should be as well-constructed as its other sections. Ideally, the end of a press release should include a description of the company. A good description can include what the business is all about, where its offices are located, the estimated number of employees and when the company was founded.
A powerful press release should give the intended readers a reason to read it. Having a press release written just for the sake of exposure will never go far since nobody will care. One of the best reasons to launch a press release is when a certain company has come up with a solution to a problem shared by many.