Looking for ways to implement SEO for your online business? Here are some tips to help you get started:
Here’s a really simple tip that many online businesses are trying to implement now in order to implement good search engine optimization (SEO): “Keep It Simple and Sweet,” or KISS. People are so busy nowadays, and there’s just so much web content to go through, that it’s a great relief for anyone to come across a website that has a very simple design, that doesn’t overwhelm visitors with content (although a little exploration may reveal that there is actually a lot of content behind a simple design and front page). Designing a simple and beautiful website is actually more challenging than what many may think, at it requires planning, layout, and proper execution, as well as constant evaluation and adjustment.
Have Relevant Content
To be ranked highly in search engines, a website or web page should have very relevant content. This means that SEO articles should be focused on topics that are directly related to the purpose of the site. For example, if your business is about movers, then all your articles should be about services that you offer, jobs you have accomplished, tips about moving, and the like. The titles of your articles should have relevant keywords that will get the search engines’ (and customers’) attention.
Have A Fair Amount of Content
It’s important that you have a lot of content behind an otherwise simple layout and front page. While you shouldn’t allow visitors to be smacked in the face with information at first, your website should have all the information that people will need to know about your business and the products or services that you offer.
Have Good Content
Although this may seem very simple, it is a rule that many people seem to be ignoring nowadays. Content should not only be informative, but also well written. An article, for example, should be entertaining, containing just the right amount of information, focusing on just one or at most two topics (so as not to confuse the reader and the search engine). Try to use images and videos, if you think that will help (it probably will).
Having relevant content on your website is not enough for good SEO. You have to keep updating frequently, if you want the search engines to keep you high on their ranking list. Two or three new articles a week is a good pace. (Although some really dedicated web content managers write daily, or even several times a day!) If you can’t manage that, you should have at least a new entry every week.
Get the Encoding Right
Many people may not realize it, but there’s more to SEO than what people can see on the surface. Search engines also look at the encoding of websites and individual articles. For example, the metadata of web content should be tweaked so as to make it easy for search engines to understand what your content is all about, which will give you a better ranking.