It’s probably a good idea to start with the things that you should never do in link building like a professional.
There are folks who are still very heavily involved in link exchanges. Not only do they not work but Google hates reciprocal links and their guidelines have always spelt this out. Spammy blog comments aimed only at linking back to a target site are also something you must avoid at all times. It is interesting how this is still a very common practice and yet all leading search engines have sealed this loophole by automatically classifying all such links as no follow links. Interestingly both these activities usually take up a huge amount of time not to mention that it is all very hard work. Why go into all the trouble if the links you generate will not work for you or benefit you in any way?
It makes a lot more sense to concentrate your valuable time on activities that will indeed generate valuable links and help you quickly climb up the search rankings.
Don’t produce content that people will not talk about
The easiest way to generate a high number of quality links pointing at your site is to produce quality content that people are bound to talk about and share. Content that is really not original just won’t cut it. Neither will recycling the same old information in a different way. What you need is brand new unique, original stuff that will wow your audience. This is one more reason why it does not make sense for anybody to build a website on a topic that they are not familiar with or have no special training or background. How else will they be able to guarantee that the site and all the content they produce will be valuable additions to the knowledge and information base on that topic? Because that is the only way to make an impact with search engines.
Search engines love social media and if your articles are always the kind that will get discussed then you can be sure that people will share and link back to your site like crazy for each post or article that you generate.
Make Sure You Brush Shoulders With Industry Leaders And Gurus
Every industry and profession has the people and organizations that everybody looks up to. A powerful strategy for link building like a professional is to make sure that you always find an excuse to talk to these folks and interact with them in whatever way possible. Get very interested in everything they do and say and in this way it will be fairly easy for you to do things that will attract their attention and cause them to discuss you and link to you. Always remember that a link from an authority site is more than pure gold when it comes to link juice.
Social Bookmarking sites still work
These days most people do not pay much attention to popular social networking sites like Digg and Reddit. There was a time before social media took over that most webmasters used these sites to provoke viral promotion of their content and site. The truth is that these sites are still a great way to generate genuine back links.
What Kind of Content Do People Like To Link To?
The answer to this question is interesting stuff like videos and pictures. You need to remember that most people will find it difficult to read through an article but will have no problem sitting back to watch a lengthy video online. This is probably one of the reasons why stats show that videos are very popular when it comes to the generation of lots of links very quickly. Use this to your advantage.
Make it Easy For People To Link Back
Do everything in your power to make it easy for people to link to you. For instance you can make sure that you always include a widget in your posts and articles that contains HTML code to link to that specific page or article. So all somebody needs to do is cut and paste the code to link to you. This will definitely make a huge difference in the number of links your site will be generating on a regular basis.
If you make the right moves to link building like a professional and you do it consistently, then there is no reason why your site will not start rapidly climbing up the ranks which should mean more traffic and revenue for you.