Are you a website or a blog owner? Do you want to get your user’s attention? You might instantly give us that look which says, “How can someone even ask such a silly question when getting scanned under the target audience’s eye is all that we live for!” But, dear readers, we aren’t done yet! Are you doing what it takes to make your website reach out to your potential customers? If your website is an year old and it is not generating considerable traffic, chances are that you haven’t. And pardon us for saying this but it might be because you are not aware of the secret to having a popular website. The secret of linkbaiting!
Although general perception is that link baiting is unethical, we say there is nothing really wrong with it. It is after all, some harmless free publicity for your website or blog. That people use it greedily for quick cash with wrong content and intent is not the fault of the process, which is actually a great technique to optimize your website or blog. All that one needs to do to achieve this is smart work. And if you are of the creative sort, it should be a cake walk for you!
What is link baiting or back linking?
Simply put, linkbaiting is content or any piece of information online that has the potential to go viral. This content can be engaging, funny, disturbing, entertaining or a combination of all the above that helps it be a piece of information that people would like to pass it amongst their friends. And what happens with that? With so many people sharing the information, it becomes bookmarked naturally in major social media sites, bringing in direct traffic and brand recognition. Going further it also encourages one-way incoming links- one of the vital reasons taken into account by Search Engines while deciding where to rank your website for specific keywords.
How can you linkbait
As already mentioned above, linkbait is nothing but creating content that attracts users and makes them comments, buzz, and share. But one needs to consider the legitimacy of the linkbait they are doing which can further be decided by seeing the blog’s main intent and purpose and of course the poster’s intent and target audience. A black hat linkbaiting with shady content can only put you through lawsuit and a major loss of audience once the obsession is over! The choice is yours.
Here are a few ideas to linkbait:
- Interview significant people and publish it
- Build a useful tool and talk about it.
- Write an interesting article: it can be both positive and negative in essence. Any publicity is good publicity.
- Run a contest
- Write a controversial essay
- Disagree with an authority
- Write humor, sarcasms and pictorially represent it
- Make a theme or a plugin or even a software that people can use
- Coin a new acronym like CPP (cost per performance) or PPP (Pay per performance), which are both derivatives of PPC and nothing else, in your niche and talk about it
- Write an outrageous article but prove it with logics.
- Comment on other blogs and comment intellectually so that people see your comment and want to come and read more of you.
- Become an expert in your niche and write valuable information
Clearly there’s nothing wrong in linkbaiting and it is everything else but unethical. The only thing that renders it unethical is the motif of the poster: a proper, white hat linkbaiting is actually quite advisable on the contrary to the general notion. So, go on and bait your link but don’t forget to wear the white hat first.