When it comes to Search Engine Optimisation (SEO) then you may begin to wonder where on Earth to start, as there is such a mountain of information on the Internet on the subject.
Yet if you own a website then you cannot ignore it, as without some form of search engine optimisation then you might as well give up. Indeed with out even the most basic forms of SEO your site might never even show up in the major search engines.
A lot of people make the mistake of thinking that if you just create a great website then traffic will come flooding along and you will make a fortune, yet sadly this is not the case as if it were everyone would be doing it.
Indeed I would say that when it comes to websites, building the site is only ten percent of the job that is needed to set you on the route to making any money. That is right building the site is only ten percent of the effort needed to make a successful site!
Why is this? Well it all comes down to the search engine optimisation of your website, and this is the key bit in getting you good, targeted traffic to your website, and this is where the real skill comes in. Anyone with a bit of training can design a good looking site, yet the same person may not have a clue about how to drive traffic to the site.
There are two forms of search engine optimisation – what we shall call “On page” and “Off page” optimisation.
On page optimisation is where you optimise your keywords and your header tags such as your h1 “Heading one”, and your h2 “Heading two” tags. You should always ensure that you use these header tags and that they tie in exactly with your sites content.
When it comes to optimising your keywords you should ensure that you do not “Stuff” your keywords on the page, as major search engines like Google and Yahoo may then look at your pages as spam and not index them at all.
All these elements are vital to your on page web optimisation, yet you should not forget about off page website optimisation.
So what is off page website optimisation? Well to be honest quite a bit of it is out of your control, but there is plenty that you can do to bring it under your control.
Off the page website optimisation involves things like building one way back links, as well as commenting on blog postings with a link back to your website. Yet these need to be done carefully as simply posting a blog comment such as “That is a nice idea” is unlikely to see your blog comment approved by the blog owner. Posting meaningful comments however will result in good links back to your website.
Building one way back links is not going to be easy and as such you will need to find a specialist to help with your “Off page” site optimisation.