Stemming from the field of search engine optimisation is the proper use of URL or Uniform Resource Locator in your websites. Basically, the proper structuring of URL is one of the most disregarded aspects in website optimisation having no knowledge of the way URL construction affects the website standing in the page results of search engines.
In fact, SEO companies and SEO consultants agree to the fact that URL structuring is one of the salient points in effectively achieving a higher page rank. That is why, in your SEO campaigns, you should not take URL structuring for granted because it really helps your site a lot in gaining better visibility compared to other sites that does not utilise effective techniques in structuring URLs.
With the above premise, the question is how will you structure your URL in such a way that it is SEO friendly? What are the right ways in developing right URLs? If you are new to the field of hosting a website, then the following techniques on how you should weave out your URLs are deemed important.
1. Keep your URL concise as possible
Structuring your URL is basically a simple task as believed by SEO companies and SEO consultants. You don’t have to be an expert in SEO for you to be able to structure your website address correctly. What you must do is to simply formulate a URL that is concise and brief. You can do this by avoiding placing your webpage into several sub folders since it can just make your website address very complicated.
When you can shorten your URL in such a way that it can easily be memorised by your visitors, then that would be a better option. Take note, you have to make your URL user-friendly which means that your visitors can easily locate your site the next time they want to visit your page. This can only be done when your URL is easier to be printed in the mind.
Consider these examples: http://www.example.com/blog.php, and http://www.example.com/blog/2018/april/posts/blog.php. Which among the given URL is easier to remember? It is the first one, right? Therefore, as much as possible design your URL in a way that is simple to remember by your visitors.
2. Incorporate the Title of your Post in the URL Referred as Static URL
One of the basic rules in effectively structuring a URL is through the use of the page title of a particular blog post in its respective URL. For example, if a blog post is entitled as “seo strategies”, the URL of this blog post must include the terms “seo strategies” just like this way: http://www.example.com/seo-strategies.
Basically, having a static URL is better compared to having a dynamic one. A dynamic format of a URL makes uses of special characters involving a query action which is not SEO friendly in itself.
3. For Domain Names, Make use of the Main Keyword
The utilisation of the main keyword to your URL structure is one of the points in making your website highly optimised. Compared to other website addresses which do not integrate the main keyword, keyword-incorporated URL has the greater chance to be of better visibility in the search engine page results — which is a goal in search engine optimisation.
Worth noting, as the structure of your URL affects your rank in search engine results page, it is but right that you know the basic points of developing a good URL. Should you like your site to gain great traffic, you can start by following these simple steps on how to create a good URL just as practiced by SEO companies and SEO consultants.