It is the desire of all webmasters and website owners to have their websites ranked high in the search engines. To achieve these high results in the search engine rankings you can be guided by the following tips:
1. Ensure that the design of your website is compliant with the requirements of the search engines:
First you need to appreciate that this is a field with stiff competition. Remember that several of these competitors are in the same line of business that you are in. For example in affiliate marketing, the websites are similar. In order to give your competitors a head start, you will need to perfect your website and also improve its design.
Though you might think that your design is perfect, ensure that it is not adversely affecting your search engine rankings. If you doubt this, it is advisable to view your web page with the help of a text editor or even the html view of well-liked editors e.g. Dreamweaver and FrontPage. Find out on which line your initial line of copy starts. Remember that in case your copy appears way down the page, it may not be possible for the search engines to grasp any vital information which would have helped in improving the rank of your website.
In case you have an issue with this, you should above all else get rid of any unwanted spaces in the html code. In case you are dealing with long strings of java script, it is advisable to put them in external files. You should also put any style information in external Cascading Style Sheet files. It will be of great assistance to you if you make simpler your table layout, or better yet if you make your layout tableless (only CSS based). In case you encounter any difficulties along the way, it is advisable to seek the assistance of a professional in search engine ranking or consult your web designer.
2. Make sure your keywords are properly placed in your copy:
There is no way you can improve your web page ranking if the readable copy on your web page does not have the keywords that you want identified with. Do not be misguided in believing that putting your keywords in Meta tags is all there is. Remember that not all search engines make use of Meta tags but instead they concentrate more on the copy on the particular page. It is important to ensure that the vital copy comes in the first paragraph of the transcript, in the heading used (these should appear in H1, H2, H3 format) and also in the active or clickable part of link text on your particular page.
3. It is also advisable to make use of site maps and text link navigation on your pages:
In order for all the pages of your website to rank high in the search engines, it is advisable to have them indexed and also incorporated in the search engines. This process can be simplified with the use of a site map, and also a web page containing text links leading back to the sub pages of your website. It will also help you a great deal if you include a text link navigations system on all your web pages. All this is regardless of whether you have a graphics based navigation bar in another place on those particular pages. You should always bear in mind that search engines are easily guided by text links. Any robot that might visit your major pages or even your site map page will be guided by the text links and later on visit and then index any of your lower level pages.
4. Increase the number and value of your inbound links:
Where there is stiff competition it is not possible to move higher up the page ranking without the use of good number of links to your page coming from other websites. In case you own a perfect and worthy copy, it is possible to attract other sites since they will consider you an asset. In case you may wish to accelerate this procedure it is important to invite links from other websites. This you can do by exchanging links or by having your content (with links coming back to your site) put on other websites.
One of the most important rules that should guide you when it comes to links is not the number of links that is vital but rather their value. One link from popular sites like CNN or Wikipedia is much more valuable than several links from less popular sites. In order to get these very valuable links, you will definitely have to work for it by getting a site that give valuable information in return. Remember that it does not come easy.
5. Stay in line with search engine improvements:
The task of moving higher up in web page ranking and search engine listing is not easy because the search engines are not still. A number of the big search engines of several years ago no longer exist while others are insignificant today. It is advisable to move up with the times of search engines by participating in online forums or even purchasing of newsletters that deal with issues like search engine optimization, web positioning and other common issues in connection with webmasters.